Database Marketing

Name: Database Marketing
Rating: 4 (1 reviews)

Analyzing and Managing Customers

Authors

Database Marketing, Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin

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Title: Database Marketing
Subtitle: Analyzing and Managing Customers
Language: English
Authors: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Publisher: Springer Science & Business Media
Released: 2008
Format: Paperback
Pages: 900
ISBN10: 0387725784
ISBN13: 9780387725789
Series
Tags: Non-Fiction, Business, Business & Management, Marketing & Sales, Marketing and PR
Rating: 4 out of 5