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Database Marketing, Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
- Language
- Released
- 2008
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- (Paperback)
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- Title
- Database Marketing
- Subtitle
- Analyzing and Managing Customers
- Language
- English
- Publisher
- Springer Science & Business Media
- Released
- 2008
- Format
- Paperback
- Pages
- 900
- ISBN10
- 0387725784
- ISBN13
- 9780387725789
- Series
- Rating
- 4 out of 5