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Moving to E-business

Parameters

  • 280 pages
  • 10 hours of reading

More about the book

MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.

Book purchase

Moving to E-business, Leslie Willcocks, Christel Sauer

  • Inscriptions / underlining
Language
Released
2000
product-detail.submit-box.info.binding
(Paperback),
Book condition
Damaged
Price
€6.79

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