World Class Selling

More about the book

"World Class Selling" is an about-face from obsolete hard-sell tactics. It eliminates the stereotype of salespeople maneuvering, ambushing, tricking, or cajoling customers into buying a product or service. "World Class Selling" involves doing things for the client rather than to the client. If the customer doesn't benefit from the sale, the sale shouldn't take place."World Class Selling" is a scientific process that enables you to sell any product, service, or idea. Behind its procedures lies an ethical philosophy that you can rely on -- a win-win philosophy of serving the customer. You never need to con or pressure a prospect, or do anything against your standards or contrary to your personality.