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Sell booksFestival and events management
an international arts and culture perspective
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Festival and Events an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.With international contributions from industry and academia, the text looks at the * Events & cultural environments* Managing the arts & leisure experience* Marketing, policies and strategies of art and leisure managementChapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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Festival and events management, Ian Yeoman
- Language
- Released
- 2004
- Binding
- (Paperback)
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3.8
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- Title
- Festival and events management
- Subtitle
- an international arts and culture perspective
- Language
- English
- Authors
- Ian Yeoman
- Publisher
- Elsevier Butterworth-Heinemann
- Released
- 2004
- Format
- Paperback
- Pages
- 418
- ISBN10
- 075065872X
- ISBN13
- 9780750658720
- Series
- Tags
- Business
- Rating
- 3.8 out of 5
- Description
- Festival and Events an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.With international contributions from industry and academia, the text looks at the * Events & cultural environments* Managing the arts & leisure experience* Marketing, policies and strategies of art and leisure managementChapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.