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This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literature.
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Innovation Management, Allan Afuah
- Language
- Released
- 2002
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- (Hardcover)
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- Title
- Innovation Management
- Subtitle
- Strategies, Implementation, and Profits
- Language
- English
- Authors
- Allan Afuah
- Publisher
- Oxford University Press
- Released
- 2002
- Format
- Hardcover
- Pages
- 400
- ISBN10
- 0195142306
- ISBN13
- 9780195142303
- Series
- Rating
- 4.65 out of 5
- Description
- This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literature.