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- 512 pages
- 18 hours of reading
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This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
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Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Language
- Released
- 1993
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Managing Marketing
- Language
- English
- Authors
- John Andrew Murray, Aidan O'Driscoll
- Publisher
- Gill & Macmillan Ltd
- Released
- 1993
- Format
- Paperback
- Pages
- 512
- ISBN10
- 0717119521
- ISBN13
- 9780717119523
- Series
- Description
- This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.