More about the book
The third edition of this Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio- cultural and decision making aspects of the discipline. While the book is based on the American edition of Schiffman, it has been heavily adapted to suit the Australian market.
Book purchase
Consumer Behaviour Aus, Various authors
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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