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International Marketing

An Asia-Pacific Perspective

Parameters

  • 832 pages
  • 30 hours of reading

More about the book

For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.

Book purchase

International Marketing, Richard A. Fletcher, Linden Brown

Language
Released
2005,
Book condition
Good
Price
€24.49

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