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- 832 pages
- 30 hours of reading
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For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.
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International Marketing, Richard A. Fletcher, Linden Brown
- Language
- Released
- 2005
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- Title
- International Marketing
- Subtitle
- An Asia-Pacific Perspective
- Language
- English
- Authors
- Richard A. Fletcher, Linden Brown
- Released
- 2005
- Pages
- 832
- ISBN10
- 0733970036
- ISBN13
- 9780733970030
- Series
- Description
- For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.