Sold out
More about the book
Today's marketers are now facing wholly new patterns of cultural influence, and the rise of personal brands or icitizens. Through a deconstruction of some of the marketing world's fundamental practices and precepts, a portrait gallery of icitizens, and a strategic framework for creating and measuring the four essential consumer experiences of the web-made world, The Open Brand compellingly argues that the way forward for brands is through being O.P.E.N. That means On-demand, Personal, Engaging, and Networked.
Book purchase
The Open Brand, Kelly Mooney, Nita Rollins
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- The Open Brand
- Subtitle
- When Push Comes to Pull in a Web-Made World
- Language
- English
- Authors
- Kelly Mooney, Nita Rollins
- Publisher
- New Riders
- Released
- 2008
- Format
- Paperback
- Pages
- 204
- ISBN10
- 0321544234
- ISBN13
- 9780321544230
- Series
- Rating
- 3.55 out of 5
- Description
- Today's marketers are now facing wholly new patterns of cultural influence, and the rise of personal brands or icitizens. Through a deconstruction of some of the marketing world's fundamental practices and precepts, a portrait gallery of icitizens, and a strategic framework for creating and measuring the four essential consumer experiences of the web-made world, The Open Brand compellingly argues that the way forward for brands is through being O.P.E.N. That means On-demand, Personal, Engaging, and Networked.