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More about the book
For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
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Marketing of High-Technology Products and Innovations, Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €3.59
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