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For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
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Marketing of High-Technology Products and Innovations, Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Language
- Released
- 2003
- Binding
- (Hardcover)
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- Title
- Marketing of High-Technology Products and Innovations
- Language
- English
- Authors
- Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Publisher
- Pearson Education, Limited
- Released
- 2003
- Format
- Hardcover
- Pages
- 480
- ISBN10
- 0131230239
- ISBN13
- 9780131230231
- Series
- Description
- For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.