The Leader's Voice

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Ron Crossland, former Chairman of the Tom Peters Company, now Chairman of Bluepoint Leadership has revised has updated his business leadership classic for the quickly changing needs of today's business world.The leader speaks. Followers applaud on command. There is an illusion that communication took place, but it didn't. Unfortunately, this communication failure breeds additional communication static. Over time, leaders resort to commands rather than communication. This leads to breaking talent, not starting it. The Leader's Voice is the language of your associates and your constituents. They listen in facts, emotions, and symbols.By focusing on the principles of communication outlined in this book, leaders can overcome the obstacles that inhibit peak performance. Communication using the Leader's Voice will help individuals and organizations achieve their full potential.