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The Brains Behind Great Ad Campaigns
Creative Collaboration Between Copywriters and Art Directors
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3.2
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More about the book
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
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The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €6.60
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