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The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters and Art Directors

Parameters

  • 224 pages
  • 8 hours of reading

More about the book

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman

Language
Released
2009
product-detail.submit-box.info.binding
(Paperback),
Book condition
Good
Price
€31.49

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