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- 896 pages
- 32 hours of reading
More about the book
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
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Consumers, Various authors
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Consumers
- Language
- English
- Authors
- Various authors
- Publisher
- McGraw-Hill/Irwin
- Released
- 2003
- Format
- Hardcover
- Pages
- 896
- ISBN10
- 0072537140
- ISBN13
- 9780072537147
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Entrepreneurship, Innovative Entrepreneurship
- Rating
- 3 out of 5
- Description
- Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.