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The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
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Marketing Planning, Svend Hollensen
- Language
- Released
- 2006
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- (Paperback)
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- Title
- Marketing Planning
- Language
- English
- Authors
- Svend Hollensen
- Publisher
- McGraw Hill
- Released
- 2006
- Format
- Paperback
- ISBN10
- 0077104188
- ISBN13
- 9780077104184
- Series
- Description
- The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.