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- 320 pages
- 12 hours of reading
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This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.
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International Marketing, Lorena S. Walsh
- Language
- Released
- 1993
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- International Marketing
- Subtitle
- 3rd Edition
- Language
- English
- Authors
- Lorena S. Walsh
- Publisher
- Financial Times Management
- Released
- 1993
- Format
- Paperback
- Pages
- 320
- ISBN10
- 0712109811
- ISBN13
- 9780712109819
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Other Textbooks, University Textbooks, Marketing & Sales, Marketing and PR, International Relations
- Description
- This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.