More about the book
Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask themselves: Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices. David E. Carter has edited more than 70 books on the topic of logos and corporate identity. He conducts seminars on corporate identity on four continents.
Book purchase
Blue is Hot, Red is Cool, David E. Carter
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Blue is Hot, Red is Cool
- Subtitle
- Choosing the Right Color for Your Logo
- Language
- English
- Authors
- David E. Carter
- Publisher
- Collins Design
- Released
- 2001
- Format
- Paperback
- Pages
- 184
- ISBN10
- 0060936568
- ISBN13
- 9780060936563
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Design, Marketing & Sales, Marketing and PR
- Rating
- 4.35 out of 5
- Description
- Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask themselves: Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices. David E. Carter has edited more than 70 books on the topic of logos and corporate identity. He conducts seminars on corporate identity on four continents.