I-mode Strategy

More about the book

First introduced in 1999, i-mode was the world's first smart phone for web browsing. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the internet. "i-mode Strategy" lets you know more about NTT DoCoMo's sustainable business model and i-mode strategy.