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Marketing strategy is the crown of merketing sciences, a complex method of successful corporate strategic planning. It has been discussed in a great number of foreign books and articles.
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Marketing Strategy, Dr. László Józsa, Luiz Moutinho
- Language
- Released
- 2005
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- (Hardcover)
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- Title
- Marketing Strategy
- Language
- Hungarian
- Authors
- Dr. László Józsa, Luiz Moutinho
- Publisher
- Akademiai Kiado
- Released
- 2005
- Format
- Hardcover
- Pages
- 700
- ISBN10
- 9632247035
- ISBN13
- 9789632247038
- Series
- Description
- Marketing strategy is the crown of merketing sciences, a complex method of successful corporate strategic planning. It has been discussed in a great number of foreign books and articles.