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Marketing Concepts That Win!
Save Time, Money and Work by Crafting Concepts Right the First Time
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Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.
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Marketing Concepts That Win!, Martha Guidry
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing Concepts That Win!
- Subtitle
- Save Time, Money and Work by Crafting Concepts Right the First Time
- Language
- English
- Authors
- Martha Guidry
- Publisher
- Live Oak Book Company
- Released
- 2011
- Format
- Paperback
- Pages
- 194
- ISBN10
- 1936909146
- ISBN13
- 9781936909148
- Series
- Rating
- 4.35 out of 5
- Description
- Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.