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Marketing Concepts That Win!
Save Time, Money and Work by Crafting Concepts Right the First Time
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Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.
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Marketing Concepts That Win!, Martha Guidry
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- 2011
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- (Paperback)
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