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This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.
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Big in Asia, Michael Bäckmann, Charlotte Butler
- Language
- Released
- 2002
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- (Hardcover)
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- Title
- Big in Asia
- Subtitle
- 25 Strategies for Business Success
- Language
- English
- Authors
- Michael Bäckmann, Charlotte Butler
- Publisher
- Palgrave Macmillan
- Released
- 2002
- Format
- Hardcover
- ISBN10
- 0333985117
- ISBN13
- 9780333985113
- Series
- Rating
- 4 out of 5
- Description
- This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.