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- Title
- The Basic Arts of Marketing
- Subtitle
- Completely Updated Third Edition
- Language
- English
- Authors
- Prabhu S. Guptara, Rajat Gupta
- Publisher
- Random House UK
- Released
- 1990
- Format
- Paperback
- Pages
- 288
- ISBN10
- 0091741653
- ISBN13
- 9780091741655
- Series
