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Parameters
- 292 pages
- 11 hours of reading
More about the book
Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition
Book purchase
New Competition, Philip Kotler, Liam Fahey, Somkid Jatusripitak
- Language
- Released
- 1986
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €11.49
Payment methods
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