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- 292 pages
- 11 hours of reading
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Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition
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New Competition, Philip Kotler, Liam Fahey, Somkid Jatusripitak
- Language
- Released
- 1986
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- New Competition
- Language
- English
- Authors
- Philip Kotler, Liam Fahey, Somkid Jatusripitak
- Publisher
- Prentice Hall
- Released
- 1986
- Format
- Paperback
- Pages
- 292
- ISBN10
- 0136121020
- ISBN13
- 9780136121022
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Technology & Engineering, Political Science & Politics, Marketing & Sales
- Description
- Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition