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This book should be of interest to degree and diploma students taking introductory courses in marketing.
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Marketing, William Hughes Cunningham, Christopher M. Swift, Isabella C. M. Cunningham
- Language
- Released
- 1987
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- (Hardcover)
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- Title
- Marketing
- Subtitle
- A Managerial Approach - Second Edition
- Language
- English
- Publisher
- South-Western Pub
- Released
- 1987
- Format
- Hardcover
- Pages
- 811
- ISBN10
- 0538191104
- ISBN13
- 9780538191104
- Series
- Rating
- 5 out of 5
- Description
- This book should be of interest to degree and diploma students taking introductory courses in marketing.