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More about the book
'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.
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Feedback, Roger Ortuño Flamerich
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €6.99
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