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Parameters
- 676 pages
- 24 hours of reading
More about the book
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Book purchase
Basic Marketing Research, Naresh K. Malhotra
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €28.99
Payment methods
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