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- 676 pages
- 24 hours of reading
More about the book
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Book purchase
Basic Marketing Research, Naresh K. Malhotra
- Language
- Released
- 2013
- Binding
- (Paperback)
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- Title
- Basic Marketing Research
- Subtitle
- Pearson New International Edition - Fourth Edition
- Language
- English
- Authors
- Naresh K. Malhotra
- Publisher
- Pearson Education, Limited
- Released
- 2013
- Format
- Paperback
- Pages
- 676
- ISBN10
- 1292020482
- ISBN13
- 9781292020488
- Series
- Categories
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Marketing and PR
- Rating
- 5 out of 5
- Description
- For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.