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In its third edition, Strategic Management maintains the characteristic that has made it a success for nearly two decades: an excellent didactic structure that, by addressing the process as it actually occurs in organizations, facilitates the understanding of the subject. With updated case studies featuring companies such as Banco do Brasil, Magazine Luiza, Kopenhagen, and Grupo Abril, as well as the samba school Beija-Flor de Nilópolis, the work highlights the challenges faced by companies at all organizational levels, making it essential for all undergraduate students in management.
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Mcgraw Hill Series in Management: Strategic Management, Samuel C. Certo, J. Paul Peter
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Mcgraw Hill Series in Management: Strategic Management
- Subtitle
- A Focus on Process
- Language
- English
- Authors
- Samuel C. Certo, J. Paul Peter
- Publisher
- McGraw-Hill College
- Released
- 1989
- Format
- Paperback
- Pages
- 355
- ISBN10
- 0070104468
- ISBN13
- 9780070104464
- Series
- Rating
- 5 out of 5
- Description
- In its third edition, Strategic Management maintains the characteristic that has made it a success for nearly two decades: an excellent didactic structure that, by addressing the process as it actually occurs in organizations, facilitates the understanding of the subject. With updated case studies featuring companies such as Banco do Brasil, Magazine Luiza, Kopenhagen, and Grupo Abril, as well as the samba school Beija-Flor de Nilópolis, the work highlights the challenges faced by companies at all organizational levels, making it essential for all undergraduate students in management.