Being Design

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"Caimi Brevetti "is design". Since its establishment, in 1949, its founder Renato Caimi was convinced that designing without protecting the invention was the wrong approach towards "making beautiful and useful things". Since then, through a gradual process of industrial evolution involving all of the strategic aspects of a company epitomising the Italian industrial system, Caimi Brevetti has provided--through Renato's four sons, Gianni, Renzo, Franco and Giorgio--a frame of reference for the way in which design has developed from being the technical language of objects to a structural element underpinning an entire production process."--Cover.