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- 416 pages
- 15 hours of reading
More about the book
This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
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Advertising, Chris Fill, Graham Hughes, Scott De Francesco
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Advertising
- Subtitle
- Strategy, Creativity and Media
- Language
- English
- Authors
- Chris Fill, Graham Hughes, Scott De Francesco
- Publisher
- Pearson
- Released
- 2012
- Format
- Paperback
- Pages
- 416
- ISBN10
- 0273760890
- ISBN13
- 9780273760894
- Series
- Tags
- Non-Fiction, Business, Business & Management, Legal Topics, Children's Books, Management & HR, Marketing and PR, Advertising and Promotion, Presentation
- Rating
- 4.3 out of 5
- Description
- This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.