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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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Orchestrating Success, Richard C Ling
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Orchestrating Success
- Subtitle
- Improve Control of the Business with Sales & Operations Planning
- Language
- English
- Authors
- Richard C Ling
- Publisher
- Wiley
- Released
- 1989
- Format
- Hardcover
- Pages
- 176
- ISBN10
- 0471132276
- ISBN13
- 9780471132271
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Legal Topics, Entrepreneurship, Marketing and PR
- Rating
- 4.1 out of 5
- Description
- The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.