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More about the book
Covering key topics in the field of European marketing, this book looks at the nature of marketing on the continent as a whole, as well as considering important country-by-country variations.
Book purchase
The European Marketing Pocket Book, World Advertising Research Center
- Language
- Released
- 2003
- Binding
- (Paperback)
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- Title
- The European Marketing Pocket Book
- Subtitle
- 2004
- Language
- English
- Publisher
- mediaedge:cia
- Released
- 2003
- Format
- Paperback
- Pages
- 352
- ISBN10
- 1841161454
- ISBN13
- 9781841161457
- Series
- Description
- Covering key topics in the field of European marketing, this book looks at the nature of marketing on the continent as a whole, as well as considering important country-by-country variations.