Business Graphics

More about the book

The more than 350 images in Business Graphics show how this traditionally conservative arena of communication is breaking the old rules of design and becoming modern. Projects from industry leaders such as Beckett Paper, Chase Manhattan Bank, Nike, Time Warner, MetLife, and Mead are featured, to name just a few. Conveniently organized into four chapters -Brochures, Annual Reports, Sales Literature and Collateral (promotional material) - Business Graphics is fully indexed, and contains a complete directory of design firms. A special section containing such important information as printer, print run, paper, and budget is also included, along with a description of the marketing objective and design concept for each piece.