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Introducing Qualitative Methods Series: Qualitative Methods in Business Research
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Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
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Introducing Qualitative Methods Series: Qualitative Methods in Business Research, Anne Kovalainen, Päivi Eriksson
- Language
- Released
- 2008
- Binding
- (Paperback)
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- Title
- Introducing Qualitative Methods Series: Qualitative Methods in Business Research
- Language
- English
- Authors
- Anne Kovalainen, Päivi Eriksson
- Publisher
- SAGE Publications Ltd
- Released
- 2008
- Format
- Paperback
- Pages
- 352
- ISBN10
- 1412903173
- ISBN13
- 9781412903172
- Series
- Rating
- 3.75 out of 5
- Description
- Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.