Driving Loyalty

More about the book

Essential for managers, entrepreneurs, and corporate executives seeking to enhance customer satisfaction, employee engagement, and profitability. To succeed today, businesses must forge unbreakable loyalty between customers and employees. Enterprise Holdings, owner of Enterprise, National, and Alamo, exemplifies this approach. After acquiring National and Alamo in 2007, Enterprise faced the challenge of integrating diverse cultures, managing a varied workforce, and catering to a larger customer base. In this insightful exploration, learn how Enterprise successfully operated these distinct brands, resulting in increased profitability and top-tier customer and employee satisfaction scores. Discover how other successful companies—such as JetBlue, Starbucks, Costco, and Chobani—employ similar strategies to outpace competitors and foster enthusiastic loyalty among customers and employees. This resource offers a comprehensive blueprint for businesses to deliver exceptional customer service, cultivate high-performing teams, build strong brands, and effectively market both online and offline. Key insights include specific strategies for enhancing service to boost sales, principles for engaging teams, brand-building rules tailored to target audiences, effective social media use for better connections, and the importance of strong partnerships for career and company growth.