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The Ultimate CRM Handbook

Strategies and Concepts for Building Enduring Customer Loyalty and Profitability

Parameters

  • 304 pages
  • 11 hours of reading

More about the book

Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.

Book purchase

The Ultimate CRM Handbook, John G. Freeland

Language
Released
2002
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Very Good
Price
€6.99

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