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The Ultimate CRM Handbook

Strategies and Concepts for Building Enduring Customer Loyalty and Profitability

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Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.

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The Ultimate CRM Handbook, John G. Freeland

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Released
2002
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(Hardcover)
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Title
The Ultimate CRM Handbook
Subtitle
Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
Language
English
Publisher
McGraw-Hill
Released
2002
Format
Hardcover
Pages
304
ISBN10
0071409351
ISBN13
9780071409353
Series
Rating
3.2 out of 5
Description
Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.