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- 256 pages
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This text remains a classic introduction to marketing for a wide range of business-related courses. It provides extensive and succinct coverage of political, economic, and organizational change, the advent and application of new technology, social responsibility issues, the development of the service sector, and the increasingly important changes in international aspects of economic developments and their effect on business structures and strategies.
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The M&E Handbook Series: Marketing, George B. Giles
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The M&E Handbook Series: Marketing
- Subtitle
- 5th Edition
- Language
- English
- Authors
- George B. Giles
- Publisher
- Pitman Pub Ltd
- Released
- 1989
- Format
- Paperback
- Pages
- 256
- ISBN10
- 071211419X
- ISBN13
- 9780712114196
- Series
- Description
- This text remains a classic introduction to marketing for a wide range of business-related courses. It provides extensive and succinct coverage of political, economic, and organizational change, the advent and application of new technology, social responsibility issues, the development of the service sector, and the increasingly important changes in international aspects of economic developments and their effect on business structures and strategies.