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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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Luxury Online, Uche Okonkwo
- Language
- Released
- 2010
- Binding
- (Hardcover)
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- Title
- Luxury Online
- Subtitle
- Styles, Systems, Strategies
- Language
- English
- Authors
- Uche Okonkwo
- Publisher
- Palgrave Macmillan
- Released
- 2010
- Format
- Hardcover
- Pages
- 384
- ISBN10
- 0230555365
- ISBN13
- 9780230555365
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Technology & Engineering, References & Manuals, Legal Topics, Computers & Internet, Sociology, Management & HR, Professional Literature, Fashion Themes, Communication, Marketing and PR, Internet, Industry, Strategy, Innovation, International Economic Relations
- Rating
- 3.7 out of 5
- Description
- This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.