Sold out
Parameters
- 384 pages
- 14 hours of reading
More about the book
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Book purchase
Luxury Online, Uche Okonkwo
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Luxury Online
- Subtitle
- Styles, Systems, Strategies
- Language
- English
- Authors
- Uche Okonkwo
- Publisher
- Palgrave Macmillan
- Released
- 2010
- Format
- Hardcover
- Pages
- 384
- ISBN10
- 0230555365
- ISBN13
- 9780230555365
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Technology & Engineering, Legal Topics, References & Manuals, Computers & Internet, Sociology, Management & HR, Professional Literature, Fashion Themes, Marketing and PR, Communication, Internet, Industry, Strategy, Innovation, International Economic Relations
- Rating
- 3.7 out of 5
- Description
- This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.