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Luxury strategy. Sovvertire le regole del marketing per costruire veri brand di lusso, Jean Noël Kapferer, Vincent Bastien
- Language
- Released
- 2010
- Binding
- (Paperback)
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- Title
- Luxury strategy. Sovvertire le regole del marketing per costruire veri brand di lusso
- Language
- Italian
- Authors
- Jean Noël Kapferer, Vincent Bastien
- Released
- 2010
- Format
- Paperback
- Pages
- 384
- ISBN10
- 8856824701
- ISBN13
- 9788856824704
- Series