The Brand Chartering Handbook
How Brand Organizations Learn 'Living Scripts'
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Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications creating value, managing efficiency and directing purpose.
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The Brand Chartering Handbook, Co-Workers of the World Class Branding Network, Chris Macrae
- Language
- Released
- 1996
- Binding
- (Hardcover)
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- Title
- The Brand Chartering Handbook
- Subtitle
- How Brand Organizations Learn 'Living Scripts'
- Language
- English
- Publisher
- Addison-Wesley
- Released
- 1996
- Format
- Hardcover
- Pages
- 413
- ISBN10
- 0201877430
- ISBN13
- 9780201877434
- Series
- Rating
- 4 out of 5
- Description
- Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications creating value, managing efficiency and directing purpose.