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The Brand Chartering Handbook

How Brand Organizations Learn 'Living Scripts'

Parameters

  • 413 pages
  • 15 hours of reading

More about the book

Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications creating value, managing efficiency and directing purpose.

Book purchase

The Brand Chartering Handbook, Chris Macrae, Co-Workers of the World Class Branding Network

Language
Released
1996
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Good
Price
€9.49

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