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- 413 pages
- 15 hours of reading
More about the book
Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications creating value, managing efficiency and directing purpose.
Book purchase
The Brand Chartering Handbook, Chris Macrae, Co-Workers of the World Class Branding Network
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Brand Chartering Handbook
- Subtitle
- How Brand Organizations Learn 'Living Scripts'
- Language
- English
- Publisher
- Addison-Wesley
- Released
- 1996
- Format
- Hardcover
- Pages
- 413
- ISBN10
- 0201877430
- ISBN13
- 9780201877434
- Series
- Tags
- Non-Fiction, Business, Business & Management, References & Manuals, USA, Marketing & Sales, Marketing and PR, Development
- Rating
- 4 out of 5
- Description
- Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications creating value, managing efficiency and directing purpose.