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The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
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The Case for B2B Branding, Bob Lamons
- Language
- Released
- 2005
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- (Hardcover)
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- Title
- The Case for B2B Branding
- Subtitle
- Pulling Away from the Business-to-Business Pack
- Language
- English
- Authors
- Bob Lamons
- Publisher
- South-Western Educational Pub
- Released
- 2005
- Format
- Hardcover
- Pages
- 228
- ISBN10
- 0324398654
- ISBN13
- 9780324398656
- Series
- Rating
- 3.8 out of 5
- Description
- The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.