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More about the book
The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
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The Case for B2B Branding, Bob Lamons
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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