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Design Directories: Branding
Brand Strategy, Design And Implementation Of Corporate And Product Identity
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"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
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Design Directories: Branding, Helena Vaidlová, Alastair Campbell
- Language
- Released
- 2003
- Binding
- (Hardcover)
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- Title
- Design Directories: Branding
- Subtitle
- Brand Strategy, Design And Implementation Of Corporate And Product Identity
- Language
- English
- Authors
- Helena Vaidlová, Alastair Campbell
- Publisher
- Cassell Illustrated
- Released
- 2003
- Format
- Hardcover
- Pages
- 192
- ISBN10
- 1844030377
- ISBN13
- 9781844030378
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Design, Management & HR, Marketing and PR, Graphic Design
- Rating
- 2 out of 5
- Description
- "Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.