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- 712 pages
- 25 hours of reading
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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The Prentice Hall Series in Marketing: Principles of Marketing, Philip Kotler, Gary Armstrong
- Language
- Released
- 1993
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Prentice Hall Series in Marketing: Principles of Marketing
- Subtitle
- Sixth Edition
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Prentice Hall
- Released
- 1993
- Format
- Hardcover
- Pages
- 712
- ISBN10
- 013030560X
- ISBN13
- 9780130305602
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Management & HR, Marketing and PR
- Rating
- 2 out of 5
- Description
- 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.