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- 264 pages
- 10 hours of reading
More about the book
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Book purchase
Retail Disruptors, Jan-Benedict Steenkamp, Laurens Sloot, Nirmalya Kumar
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Retail Disruptors
- Subtitle
- The Spectacular Rise and Impact of the Hard Discounters
- Language
- English
- Publisher
- Kogan Page Ltd
- Released
- 2018
- Format
- Paperback
- Pages
- 264
- ISBN10
- 0749483474
- ISBN13
- 9780749483470
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Legal Topics, Economics, Management & HR, Anthropology, Finance, Marketing and PR, Industry, Strategy, Innovation, Men and Women, Consumer Behavior
- Rating
- 4.05 out of 5
- Description
- Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.