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Parameters
- 264 pages
- 10 hours of reading
More about the book
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Book purchase
Retail Disruptors, Jan-Benedict Steenkamp, Laurens Sloot, Nirmalya Kumar
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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