From Individual to Empire

More about the book

Do you ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful? It’s all about influencer branding, and Laura Bull will tell you everything you need to know. With ten years at Sony Music Entertainment, Bull became one of the youngest executives, specializing in artist development and marketing for globally recognized brands. She transforms entrepreneurs into viable brands and teaches what it takes to become a powerful influencer. Whether you are an artist, blogger, performer, or thought leader, this book will change your perspective on your brand and future. Bull combines positive psychology with traditional branding strategies, revealing her revolutionary Brand Matrix that elevates personal branding to influencer branding. This engaging read offers tools, exercises, and resources to help you create an authentic brand identity. Entertaining examples from pop culture and politics enhance the experience, guiding you from individual to empire. With a professional yet conversational tone, Bull provides clear steps and smart strategies, urging readers to reflect on their unique talents to authentically present their product to the world. Laura Bull is a bestselling author and brand strategist who has taught marketing and music business at various universities and resides in Dallas with her family.