China Entrepreneur

More about the book

Launching a business in China? Gain a "second mover advantage" by learning from seasoned experts before entering the world's largest consumer market. With countless international entrepreneurs vying for success, only a few will realize their start-up dreams in China. Equip yourself with invaluable insights from those who have navigated this complex landscape. This guide offers practical advice on launching, growing, and managing a business in China. Authors Juan Antonio Fernandez, a management professor at the China Europe International Business School, and Laurie Underwood, a journalist and Director of External Communications at CEIBS, draw on their combined 26 years of experience to present interviews with 40 successful international entrepreneurs. These entrepreneurs share firsthand advice and best practices for overcoming key challenges in the Chinese market, including negotiating with government entities, securing start-up approvals, hiring and retaining talent, collecting payments, and protecting intellectual property. The book also contrasts these entrepreneurs' experiences with insights from seasoned consultants who specialize in helping SMEs thrive in China. This balance of practical advice and expert insights will empower you to navigate the intricacies of doing business in this dynamic environment.