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Parameters
- 349 pages
- 13 hours of reading
More about the book
A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.
Book purchase
Press Here, Annie Gurton
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €6.49
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