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Press Here
How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
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- 349 pages
- 13 hours of reading
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A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.
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Press Here, Annie Gurton
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Press Here
- Subtitle
- How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
- Language
- English
- Authors
- Annie Gurton
- Publisher
- Ft Pr
- Released
- 2001
- Format
- Paperback
- Pages
- 349
- ISBN10
- 0273653849
- ISBN13
- 9780273653844
- Series
- Tags
- Non-Fiction, World Literature, Business, Business & Management, Technology & Engineering, Self-Help, Marketing & Sales, Communication
- Rating
- 3 out of 5
- Description
- A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.