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More about the book
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Book purchase
Business Marketing, F. Robert Dwyer, John F. Tanner
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €4.56
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