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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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Business Marketing, F. Robert Dwyer, John F. Tanner
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Business Marketing
- Subtitle
- Connecting Strategy, Relationships, and Learning - Second Edition
- Language
- English
- Authors
- F. Robert Dwyer, John F. Tanner
- Publisher
- McGraw-Hill/Irwin
- Released
- 2001
- Format
- Hardcover
- Pages
- 736
- ISBN10
- 0072410639
- ISBN13
- 9780072410631
- Series
- Description
- This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.