Sold out
Parameters
- 312 pages
- 11 hours of reading
More about the book
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Book purchase
Routledge Advances in Management and Business Studies: Marketing Apocalypse, Stephen Brown, Jim Bell, David Carson
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- Routledge Advances in Management and Business Studies: Marketing Apocalypse
- Subtitle
- Eschatology, Escapology and the Illusion of the End
- Language
- English
- Authors
- Stephen Brown, Jim Bell, David Carson
- Publisher
- Routledge
- Released
- 1996
- Format
- Paperback
- Pages
- 312
- ISBN10
- 0415173566
- ISBN13
- 9780415173568
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Economics, Sociology, Marketing and PR, Forecasting
- Description
- The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.