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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.
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The Complete Idiot's Guide to Marketing, Sarah White
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Complete Idiot's Guide to Marketing
- Subtitle
- Second Edition
- Language
- English
- Authors
- Sarah White
- Publisher
- Alpha
- Released
- 2003
- Format
- Paperback
- Pages
- 464
- ISBN10
- 1592571352
- ISBN13
- 9781592571352
- Series
- Rating
- 2.8 out of 5
- Description
- From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.