Global and Transnational Business
Strategy and Management - Second Edition
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Parameters
- 496 pages
- 18 hours of reading
More about the book
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
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Global and Transnational Business, David Campbell, George Stonehouse, Tony Purdie, Jim Hamill
- Language
- Released
- 2004
- Binding
- (Paperback)
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- Title
- Global and Transnational Business
- Subtitle
- Strategy and Management - Second Edition
- Language
- English
- Authors
- David Campbell, George Stonehouse, Tony Purdie, Jim Hamill
- Publisher
- WILEY
- Released
- 2004
- Format
- Paperback
- Pages
- 496
- ISBN10
- 0470851260
- ISBN13
- 9780470851265
- Series
- Categories
- Tags
- Business, Legal Topics, Professional Literature, Political Theories, Marketing and PR, Employment, Success, Framework
- Rating
- 3.65 out of 5
- Description
- In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.