More about the book
Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.
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Focus Groups, Richard A. Krueger, Mary Anne Casey
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Focus Groups
- Subtitle
- A Practical Guide for Applied Research - 3rd Edition
- Language
- English
- Authors
- Richard A. Krueger, Mary Anne Casey
- Publisher
- SAGE Publications, Inc
- Released
- 2000
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 0761920706
- ISBN13
- 9780761920700
- Series
- Tags
- Non-Fiction, Art & Culture, Social Sciences, Textbooks, Business, References & Manuals, USA, Design, Sociology, Medicine, Research, Statistics, Methodology
- Rating
- 3.7 out of 5
- Description
- Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.